RUA NORTE

Sample & Production management
Photopgraphy & Styling

We’re happy to show the project for Rua Norte.

Client

Rua Norte

Country

UK

Samples 
Production 
Quality Control
Photography & Styling

_{For Rua Norte, Nitido played a key role in bringing their products to life. We supported the brand by establishing a solid production foundation, managing the sampling phase and overseeing full-scale manufacturing. Our team ensures clear, efficient communication with our trusted supply network, guiding every step of the way to ensure a smooth and successful product development journey. Quality control remained a top priority throughout to guarantee premium results. To finalize, we photographed the products for e-commerce and styled them to highlight every detail with the embroidery standing out as a signature element of Rua Norte’s identity}

Let’s Talk 

The brand

Founded in 2024 by Josefine Johnsen, I–RUI is the result of a long-standing idea brought to life - a vision shaped by a desire to create a universe where design, clarity, and intention meet.

Born from a fascination with quiet elegance and creative direction, I–RUI offers garments that are both modern and enduring.

Each piece is made with high-quality materials and a clear focus on longevity. Built to be part of your wardrobe for years - not seasons. The silhouettes are clean, feminine, and easy to wear.