I-RUI

Sample & Production management

We’re happy to show the project for I-RUI.

Client

I-RUI

Country

Denmark

Samples 
Production 
Quality Control

_{For I-RUI, Nitido played a key role in bringing their products to life. We supported the brand by establishing a solid production foundation, managing the sampling phase and overseeing full-scale manufacturing. Our team ensures clear, efficient communication with our trusted supply network, guiding every step of the way to ensure a smooth and successful product development journey. Quality control remained a top priority throughout to guarantee premium results.} 

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The brand

Founded in 2024 by Josefine Johnsen, I–RUI is the result of a long-standing idea brought to life - a vision shaped by a desire to create a universe where design, clarity, and intention meet.

Born from a fascination with quiet elegance and creative direction, I–RUI offers garments that are both modern and enduring.

Each piece is made with high-quality materials and a clear focus on longevity. Built to be part of your wardrobe for years - not seasons. The silhouettes are clean, feminine, and easy to wear.